| LFWM Hair and Makeup Round Up SS2019 |
As a PR I spend most of my time over LFWM, backstage with my clients, chatting with designers, photographers and journo’s covering the shows. It’s an amazing experience and gives me a unique insight into the emerging trends and new technics being used. Here I’ll share with you a roundup of the best hair and makeup looks from our shows over London Fashion Week Mens. CV22 RUBY ENGLAND –SUPERIMPOSITION CV22-Rugby-England’s ethos collides the tropes of classic masculinity and traditional menswear with an unapologetically contemporary attitude. The Superimposition collection reflects the traditional elements of Rugby mixed with the modern use of technology in the form of body mapping. Hair: Brendan O’Sullivan For British Hair The team echoed these elements in the hair, keeping it classic in the style but adding texture and shine with Great British Barber products, Texture Power, New Hard Hair Gel and Shine Serum for a modern edge. All held in place with British Hairs Perfectly Finished Hair Spray. Make-up: Michelle Stain For AOFMPro The AOFMPro team created at an effortless and fresh look, starting by thoroughly cleaning and toning the skin to remove any dead skin cells. Next, Dermalogica’s Ultra Calming Serum and Skin Soothing Creme were applied to create that inner glow look. This was followed by a lightweight dewy foundation to even out skin tone and a liquid concealer to cover any dark circles or blemishes, setting the skin with lightweight power. To finish the look, brows were brushed up to perfection and set with a clear gel whilst a matt lipgloss was added to enhance this natural look. HERO PRODUCTS: Dermalogica Ultra Calming Serum Charlotte Tilbury Wonder Glow  CHRISTOPHER RAEBURN SS2019- REACT NOW The React Now collection is a call to action, to pay attention to our changing times environmentally, politically and socially. Hair: Brendan O’Sullivan For AOFMPro Using British Hair In keeping with this progressive theme, the hair was kept clean and back from the face, by using a mix of British Hairs Multi benefits and a foundation mousse, then blow dried in to place using a Mason Pearson brush until the hair was completely dry. Finishing with New Great British Barber Hard Hair Gel to achieve a controlled, glossy look. Coloured stripes were added to give the appearance of a glacial shard in white and red tying into tones within the collection. Makeup: Michelle Webb For AOFMPro The focus was on skincare keeping the skin fresh-faced and minimal working with the model’s natural beauty. Having the Dermalogica range backstage really helped and the team made full use of products such as their ultra calming cleanser and mist, redness relief primer and the serum drops mixed into active moist to really balance the skin out. Next, a lightweight tinted moisturiser was applied all over the face, to even skin tone and add radiant, finishing with pinpoint concealer was added for any blemishes. Brows were brushed up for a natural look and coloured gel liner was used to complete the glacier shapes extending from the hair. HERO PRODUCT: Dermalogica Ultra Calming Cleanser  Michiko Koshino SS2019 Michiko Koshino SS19 Collection was filled with neon colours, shocking prints and inflatable fabrics. This season Michiko took inspiration from exoticism, fantasy and escape through nods of travel, jet-setting and tropical destinations. Makeup: Yin Lee for AOFMPro To work with this elaborate collection, the AOFMPro team decided to keep it simple and focused on the skin, keeping it natural with a slightly glowing look to mimic being in a hot, tropical location. They started by cleaning the skin with Dermalogica’s Ultra-Calming cleanser to remove any dead skin cell, then massaged in Dermalogica’s Skin Soothing Creme, to get a great moisturized look. To finished, they layered on Dermalogica’s Toner, which completed this glowing, wet look skin. HERO PRODUCT: Dermalogica’s Toner  Wood Wood SS19- ‘THE OUTSIDE’ This collection celebrates the great outdoors. The contemporary streetwear of Wood Wood is infused with elements from outdoor life in both prints, styling and details. Makeup: Yin Lee for AOFMPro Keeping it in tune with the minimalistic, Scandinavian light and functional sporty feel the brand portrays, the AOFMPro team created a fresh looking skin with a slight glow to celebrate all the elements of nature and the great outdoors. Dermalogica’s Cleansing Oil was used on the male models to achieve a perfectly clean-shaven look. A clear sheen was applied on the girl’s eyelids – and on both the male and female models’ cheekbones – and down the nose to give that fresh, outdoorsy feel, echoing the healthy rays of the sun. HERO PRODUCT: Dermalogica Pre Cleanse  Matthew Miller –Paradise Lost The Paradise Lost collection is inspired by a new generation; a new underground subculture that understand that materials are finite and products need to be made well and made to last a lifetime. In keeping with the collection, the makeup was futuristic and strong Makeup: Michelle Webb for AOFMPro The AOFMPro team started by prepping the skin with Dermologica’s Ultra Calming Cleanser, layering over a spritz of Dermalogica’s Multi-Active Toner, avoiding the eyes, and finishing by massaging in Dermologica’s Skin Smoothing Crème to create the perfect base. Next came a fine layer of tinted moisturiser, one shade lighter than the model’s skin, which was applied all over the face and worked in with a buffing brush or sponge. A Liquid High Lighter in a holographic shade was applied generously to the cheekbones creating a blinding holographic effect. HERO PRODUCTS: Dermalogica Skin Smoothing Creme Liquid High-Lighter  KA WA KEY SS2019- Picture of a Monk Following the brand’s theme of a monk daydreaming about becoming a model in the works of the famous photographer, Ren Hang. Hair: Brendan O’Sullivan For British Hair The aim was to create an organic and ethereal look for the hair. Using hairpieces to create movement on the face, secured with New Great British Barbers Hard Gel and finished with British Hairs Multi-benefits mixed with Great British Barber Shine Serum for a super wet look, making the models seem almost ‘not of this world’. Makeup: Yin Lee For AOFMPro To complement the designs and inspiration with the makeup we gave the models an incredibly sweaty, wet and dreamlike face texture, with the innocence of youth. A dark, burnt orange colour was applied on the eyelids, under the eye and blended up on the temples to reincarnate the colour of a monk’s clothing. A rosy colour was applied on the apple of the cheeks to hint towards that youthful innocence and finished with baby oil gel to achieve this super wet look. Hero Product: Mac Lipglass Dermalogica Soothing Serum  What We Wear SS2019 – Hat Trick The Hat Trick collection is a continuation of the brand’s original aesthetic, offering functional and stylish luxury sportswear to the modern-day British man (or women). Hair: Brendan O’Sullivan For British Hair Tapping into the 90’s sports luxe theme of the collection, hair was kept clean and natural. Crops were textured using Great British Barbers Definition paste for a dry finish. Afro’s styled and set with a mix of British Hairs Multi-benefits and serum, long locks were prep with British Hair’s Root Boost spray and gelled to perfection with New Great British Barber Hard Hair Gel. All rounded off with a spitz of British Hair Perfectly Finished Hair Spray. HERO PRODUCT Great British Barber New Hard Hair Gel Makeup: Michelle Webb For AOFMPro The makeup look was kept “effortless and fresh “. Dermalogica’s Sheer tint – a lightweight foundation – was used on the skin and all blemishes and imperfections were concealed and set with a translucent powder to finish the look. The brows where brushed though to tame stray hairs and lip balm was applied to the lips for that moisturised pout. HERO PRODUCT: Dermalogica Sheer Tint Emerging for SS2019 “Skin, Skin, Skin, whether it be super natural and glowy or glossy and wet look, it’s all about the skin this SS2019 season” remarked KetyAOFMPro makeup artist, Michelle Webb. “The SS2019 season has something for all hair types, from cool buzz cuts to layered tousled waves and curls. Texture is key, with a strong move towards extremes, from the dry matte look to super wet, curly locks” remarked Key Artist, Brendan O’Sullivan |
Author: lauramccluskeypr
I’m an experienced PR/Partnership and Events Management Consultant with a background in the fashion, beauty and lifestyle sectors. Following nine very successful years at a leading London agency, I am now freelance working across accounts and projects in all the fore mentioned industries.
I excel at developing PR and partnership strategies, thinking outside the box to deliver unique campaigns, resulting in long-lasting client relationships and providing high-level press and social media coverage showing proven ROI.
Having built a strong network of contacts over the last 15 years, I'm well placed to connect and negotiate mutually beneficial partnerships both contra and commercial. These partnerships span across brands, influencers and bloggers alike.
I am highly adept at creating, planning and delivering premier events – over the years I've managed hundreds of catwalk shows, product launches, large red-carpet events and small, niche pop-up shows from end-to-end.
Mens A/W 2018 with AOFMPro
15 shows and 3 cities later, here are the latest trends that the AOFMPro teams are creating for the A/W2018 men’s season.
Christopher Raeburn, Key AOFMPro Artist; Michelle Webb
Following the show’s theme, immerse, the team created a very wet look face, using minimal foundation and lots of glosses. They started by pepping the skin with Dermalogica’s skin hydrating booster, then layered various glossing products finishing with a mustard yellow glossy eye.
Matthew Miller, Key AOFMPro Artist; Michelle Webb
The AOFMPro team created a very natural, fresh skin with illuminated cheekbones.
Blood Brother, Key AOFMPro Artist; Michelle Webb
Inspired by theme, 90’s lottery winner, the AOFMPro team created a healthy glow, starting with Dermalogica’s skin hydrating booster, followed by Charlotte Tilbury’s light wonder foundation, finished with Egyptian Magic.
Wood Wood, Key AOFMPro Artist; Yin Lee
The AOFMPro team created a natural outdoorsy, fresh skin prepping with using minimal foundation adding a natural colour around the eye area.
D.Gnak, Key AOFMPro Artist; Yin Lee
Following the show’s theme, Film Noir, the AOFMPro team created a sleek, stylish look.
Prepping with Dermalogica’s skincare, followed by minimal foundation then heavy contouring to define facial features. Finished with a sharp black eyeliner.
Top tip to achieve A/W leading trend:
“It’s all about the skin this A/W, so great skincare is key. I would highly recommend Dermalogica’s Skin Hydrating Booster for a great healthy glow” AOFMPro Key Artist Michelle Webb.