15 shows and 3 cities later, here are the latest trends that the AOFMPro teams are creating for the A/W2018 men’s season.
Christopher Raeburn, Key AOFMPro Artist; Michelle Webb
Following the show’s theme, immerse, the team created a very wet look face, using minimal foundation and lots of glosses. They started by pepping the skin with Dermalogica’s skin hydrating booster, then layered various glossing products finishing with a mustard yellow glossy eye.
Matthew Miller, Key AOFMPro Artist; Michelle Webb
The AOFMPro team created a very natural, fresh skin with illuminated cheekbones.
Blood Brother, Key AOFMPro Artist; Michelle Webb
Inspired by theme, 90’s lottery winner, the AOFMPro team created a healthy glow, starting with Dermalogica’s skin hydrating booster, followed by Charlotte Tilbury’s light wonder foundation, finished with Egyptian Magic.
Wood Wood, Key AOFMPro Artist; Yin Lee
The AOFMPro team created a natural outdoorsy, fresh skin prepping with using minimal foundation adding a natural colour around the eye area.
D.Gnak, Key AOFMPro Artist; Yin Lee
Following the show’s theme, Film Noir, the AOFMPro team created a sleek, stylish look.
Prepping with Dermalogica’s skincare, followed by minimal foundation then heavy contouring to define facial features. Finished with a sharp black eyeliner.
Top tip to achieve A/W leading trend:
“It’s all about the skin this A/W, so great skincare is key. I would highly recommend Dermalogica’s Skin Hydrating Booster for a great healthy glow” AOFMPro Key Artist Michelle Webb.
Published by lauramccluskeypr
I’m an experienced PR/Partnership and Events Management Consultant with a background in the fashion, beauty and lifestyle sectors. Following nine very successful years at a leading London agency, I am now freelance working across accounts and projects in all the fore mentioned industries.
I excel at developing PR and partnership strategies, thinking outside the box to deliver unique campaigns, resulting in long-lasting client relationships and providing high-level press and social media coverage showing proven ROI.
Having built a strong network of contacts over the last 15 years, I'm well placed to connect and negotiate mutually beneficial partnerships both contra and commercial. These partnerships span across brands, influencers and bloggers alike.
I am highly adept at creating, planning and delivering premier events – over the years I've managed hundreds of catwalk shows, product launches, large red-carpet events and small, niche pop-up shows from end-to-end.
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